DreamJams is a collaborative clothing label founded by the design collective Lovers. We intend to spontaneously release outcomes from our communal endeavours, beginning with original garments that help you dream.

So much of our modern attitude towards clothing is about individual identity. We wanted to look at collective identity instead, inspired by creative groups that make their own clothes. Since our own group’s purpose is to design and have ideas, we challenged ourselves to create some clothes that might help people loosen up creatively.

The project brings together some amazing people and skills. We invited Sadie Williams to design a shape that would work for all genders. A set of ‘creative overalls’ that would help the wearer feel stimulated. This is partly achieved by the garments’ unusual design, with winged arms and wide leg. Almost cape-like to wear, it feels powerful.

For the print we commissioned Bráulio Amado to zone out and create something mind-opening. His masterstroke was to create a 'two-worlds’ artwork to splash across the silk garments. Meanwhile we developed ideas with Kira Belin for an hour-long soundscape that would help wearers’ minds wander. She leapt to it, making recordings in different places in America and bringing them together in an incredible sonic adventure accessed via a code stitched into the clothes.

Our founder is called Alex and he’s been dying to make these clothes for about two years, passionate about creative collaboration and how collective creative power can be explored through clothing.